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S2 | E9 — Cameron Priest (Tradegecko, AMP, Neu Ventures) on scaling global SaaS businesses, the journey to a $100M acquisition by Intuit, what's next for AI + vertical SaaS
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S2 | E9 — Cameron Priest (Tradegecko, AMP, Neu Ventures) on scaling global SaaS businesses, the journey to a $100M acquisition by Intuit, what's next for AI + vertical SaaS

Diaspora.nz — profiling the founders, innovators, and leaders of the great Kiwi expat community.

Cameron Priest is the co-founder and former CEO of TradeGecko, an inventory and order management platform for e-commerce businesses that was acquired by Intuit in 2020 for around $100M. He’s now building AMP, a company that acquires, rolls up, and scales Shopify apps - and incubating new ventures at the intersection of AI and vertical SaaS.

In today's episode, we discuss:

  • Cam’s journey from an NZ kiwifruit orchard to founding Trade Gecko, how they landed in Singapore.

  • Scaling a B2B product, including specific growth tools, frameworks they used along the way - so much of which is still relevant today, and eventual $80M+ acquisition by Intuit.

  • Building Amp and the strategy of acquiring "landing pad" businesses in the Shopify ecosystem, how - as acquirers - they assess, value, and execute an acquisition … including the use of debt, how to think about revenue multiples, etc.

  • The vision for a platform allowing businesses to build customized niche software

  • Reflections on ambition, the importance of a supportive ecosystem, and the potential for fostering innovation in New Zealand

Where to find Cam online:

  • https://x.com/cameronpriest

  • https://www.linkedin.com/in/cameronpriest/

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